Vol. 1 No. 4 (2025)

Articles

• Developing a Strategic Marketing Plan: Frameworks, Best Practices, and Tools for Business Success

  Usman Khalid (Author)

  1-6

  • PDF

• The 4 Ps of Marketing Explained: A Comprehensive Guide to Product, Price, Place, and Promotion

  Mahnoor Ahmed (Author)

  7-11

  • PDF

• Market Segmentation and Targeting Strategies: A Comprehensive Approach to Reaching the Right Consumers

  Zainab Fatima (Author)

  12-16

  • PDF

• Cost of Capital and Business Financing: Strategic Implications for Corporate Financial Management

  Hamza Ali (Author)

  17-20

  • PDF

• Principles of Corporate Finance: Foundations for Value Creation and Strategic Financial Management

  Rabia Khan (Author)

  21-25

  • PDF