Vol. 1 No. 2 (2025)

Articles

• Strategic Planning Practices and Long-Term Organizational Growth in Contemporary Markets

  Hira Khalid (Author)

  1-7

  • PDF

• Competitive Intelligence and Strategic Performance: The Role of Market Knowledge Capabilities

  Muhammad Hamza Raza (Author)

  8-15

  • PDF

• Strategic Management Practices and Organizational Resilience During Economic Uncertainty

  Muhammad Usman Khan (Author)

  16-21

  • PDF

• Measuring Marketing Effectiveness: Methods, Metrics, and Impact on Business Performance

  Ahmed Raza (Author)

  22-26

  • PDF

• Digital Marketing Trends Every Manager Should Know: Navigating the Evolving Landscape of Digital Advertising and Consumer Engagement

  Sana Iqbal (Author)

  27-32

  • PDF